We often think of social media as a way to drive traffic to our newsletters.
That’s where we most of us stop.
I’ve only seen a handful of creators drive traffic the other way around.
Josh Spector is someone who does it very well.
He includes links to his tweets in every issue of his FTI newsletter.
This makes people click the link → which boosts his tweet → which gets to mote people → who then join his newsletter
This creates the perfect newsletter growth loop.
So if you have a newsletter, maybe try using it to boost your social media and see how it works. It does wonders for Josh!
